Obsolescence

Hello to you too

You’ve made it this far, which I can’t help feeling is an excellent start.

I’m Tom, a British designer now based in Singapore. My work usually comes back to the same thing: storytelling. Whether it is graphic design, photography, or the very site you find yourself on now,

Since graduating, I’ve worked in a design agency in London, moved to Singapore, and spent time in the worlds of events and coffee, which may be less relevant, buuttt it’s my website, so it stays.

I’m interested in work that gives people something to engage hence why I’m drawn to modular design. It feels alive. It can be moved through, fiddled with, affected, and responded to, whether physical, digital, or somewhere in between.

Lately, I’ve been exploring UX, while photography has stayed close by. I’m especially interested in how places feel, how people move through them, and the details that make somewhere feel like itself.

Anyway, enough talking from me. Have your way with the site, and if you want to chat, the usual channels are below.

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Brief

The brief was to develop a campaign challenging engineered obsolescence and the throwaway culture surrounding modern products, many of which are designed with limited lifespans to encourage constant replacement over repair. Through a clear, engaging visual approach, the campaign needed to communicate the environmental and social cost of that culture, while encouraging people to rethink their relationship with consumption, durability, and waste.

Idea

The goal was to create something interactive that gets people thinking more consciously about how long the things they own could actually last. I designed a series of simple instruction cards built around a tally system, filled in each time an item is checked, serviced, or repaired.

That visual record makes it easy to see just how long a product can last with proper care. Each card is colour-coded for a specific household appliance, starting with three items but built to expand further down the line.

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